Detail Cantuman Kembali
PERAN PEDAGANG PERANTARA DALAM PEMASARAN TANDAN BUAH SEGAR PETANI KELAPA SAWIT SWADAYA DI DESA LABURAN KABUPATEN PASER KALTIM (STUDI KASUS)
- Bagikan:
PERAN PEDAGANG PERANTARA DALAM PEMASARAN TANDAN BUAH SEGAR PETANI KELAPA SAWIT SWADAYA DI DESA LABURAN KABUPATEN PASER KALTIM (STUDI KASUS)
Oleh :
Adhitya Kurniadhi, Agatha Ayiek Sih Sayekti, Danang Manumono
Abstrack
This study aims to analyze fresh fruit bunches palm oil to marketing channels and get the marketing margins between farmers and the intermediary trader in Laburan Village. This study also get some information abaout marketing channel function of intermediary trader to farmer. The method used is descriptive quantytative to know how many margin, distribution margins , share price received by farmers and the ratio of benefits and costs in the fresh fruit bunches palm oil marketing. A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time, place and possession gaps that separate goods and service from those who need or want them. Members of the marketing channel perform a number of key functions: information, promotion, negotiation, ordering, finance, risk taking, physical, payment and title..
Keywords: Marketing margin , distribution margin, farmer share’s, benefit cost ratio ,marketing hannel Functions, Information, Promotion, Negotiation, Ordering, Finance, Risk taking, Physical, Payment, Title
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Adhitya kurniadhi S.P - Personal Name
Dr. Ir . Agatha Ayiek Sih Sayekti, M.P. (P) - Personal Name
Dr. Ir. Danang Manumono, M.S. - Personal Name
Dr. Ir . Agatha Ayiek Sih Sayekti, M.P. (P) - Personal Name
Dr. Ir. Danang Manumono, M.S. - Personal Name
NONE
Text
Indonesia
INSTIPER
2020
YOGYAKRTA
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